Email marketing is the process of sending out messages to your leads or mailing list using an auto responder. Email is now considered a very useful marketing tool when used correctly. They allow you to keep in contact with your leads by sending them regular emails about things that your prospects have an interest in such as:
• Latest trends and marketing strategies
• Tips and techniques that could help them with their business
• Recommendations about products and services that could benefit them
• Latest info about what is happening with you and your business.
• Other information related to network marketing
How big is Your List of Prospects
Building your own list of prospects is necessary if you are to be successful in network marketing. But remember, it is not how many names you have on that list, it’s the relationship you develop with the people on that list that really matters.
You could have a list with 10,000 leads on it, but you end up sending them emails that have no value because all you want to do is sell them something, you will be seen as just another spammer and they will remove themselves of your list.
A huge list of prospects also doesn’t do much good if you only send them information once a year. You have to find the right balance of keeping your leads informed of what is going on by delivering good content and as well as informing them about any new products or services that you recommend.
Your leads will see that you are someone that can help them, therefore will be open to the idea of joining you down the line.
Emailing Your List
Once you start building a list of leads and it continues to grow, dealing with many potential leads could become tedious, if you are writing out each response email one by one. This is where autoresponder is a valuable tool for your business.
Email marketing can be a very efficient way to keep in contact with your leads. Do it right, and you can convert your leads into people that will benefit your business.